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Atlanta, Georgia
Jolán Caldwell
About me
I create thoughtful digital experiences powered by innovation and technology.
Background
I began my academic path in dentistry, drawn to the innovation, precision, and problem-solving at the intersection of science & care.
Alongside that, I’ve always had a deep passion for art, creativity, and visual expression. Over time, I realized my strength lives in combining a scientific, analytical mindset with creative thinking to solve problems.
That realization led me to pivot into advertising & digital design, where I studied at the Fashion Institute of Technology, using both logic and creativity to design thoughtful, experience-driven solutions.
My approach to design
I approach design by blending analytical thinking with creativity to build clear, intuitive, and experience-driven solutions.
Collaboration
Strengthens Outcomes
The best design solutions don’t happen in isolation. Through group and virtual projects, I’ve learned that collaboration sharpens ideas, challenges assumptions, and leads to more refined, impactful work.
Purpose Guides
Every Decision
Every design choice should serve a clear goal. I start with function and usability, then layer in creativity to make the experience engaging without losing clarity or intent.
Inclusive
by design
Design should work for everyone. I approach accessibility as a core requirement, not an afterthought, and continually refine my work to ensure it’s intuitive, usable, and inclusive across diverse users.
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